{"id":2413,"date":"2022-02-04T14:31:49","date_gmt":"2022-02-04T14:31:49","guid":{"rendered":"https:\/\/www.erubrica.com\/blog\/?p=2413"},"modified":"2022-03-02T21:28:17","modified_gmt":"2022-03-02T21:28:17","slug":"rubrica-de-presentacion-de-spot-publicitario","status":"publish","type":"post","link":"https:\/\/www.erubrica.com\/blog\/modelos-de-rubricas\/rubrica-de-presentacion-de-spot-publicitario\/","title":{"rendered":"Rubrica de Presentaci\u00f3n de Spot Publicitario"},"content":{"rendered":"<div typeof=\"schema:BlogPosting\"><p>La <strong>Rubrica de Presentaci\u00f3n de Spot Publicitario,\u00a0<\/strong>muy \u00fatil para que hagas tus Spot de una manera m\u00e1s f\u00e1cil y r\u00e1pida utilizando una gu\u00eda.<\/p>\n<figure id=\"attachment_2420\" aria-describedby=\"caption-attachment-2420\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2420 lazyload\" data-src=\"https:\/\/www.erubrica.com\/blog\/wp-content\/uploads\/2022\/02\/Rubrica-Spot-Publicitario-300x205.webp\" alt=\"Rubrica Spot Publicitario\" width=\"300\" height=\"205\" data-srcset=\"https:\/\/www.erubrica.com\/blog\/wp-content\/uploads\/2022\/02\/Rubrica-Spot-Publicitario-300x205.webp 300w, https:\/\/www.erubrica.com\/blog\/wp-content\/uploads\/2022\/02\/Rubrica-Spot-Publicitario.webp 499w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/205;\" \/><figcaption id=\"caption-attachment-2420\" class=\"wp-caption-text\">Rubrica Spot Publicitario<\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<p>Un spot publicitario es un anuncio elaborado para ser atractivo.\u00a0 Como indica (Peir\u00f3, 2000), \u00abel primer anuncio publicitario se remonta al 1 de julio del a\u00f1o 1941, el cual fue emitido durante el descanso de un partido de b\u00e9isbol entre los Brooklyn Dodgers y Philadelphia Phillies\u00bb.<\/p>\n<p>Los spots publicitarios<strong> \u00abson peque\u00f1os anuncios que permiten persuadir y llamar la atenci\u00f3n\u00bb<\/strong>. Para ello se utilizan distintos elementos tales como textos, im\u00e1genes, audios y videos. A diferencia de una capsula informativa el anuncio no est\u00e1 orientado a dar a conocer una noticia, sino a invitar a la persona a la realizaci\u00f3n de una acci\u00f3n, por lo que todo el anuncio debe estar enfocado en cumplir con \u00e9sta tarea, por ello la importancia de resaltar aquello que se busca \u00abvender\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-3450976073256959\" data-ad-slot=\"5357567721\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<div class=\"mceTemp\"><\/div>\n<h3 style=\"text-align: center;\">Rubrica de Presentaci\u00f3n de Spot Publicitario<\/h3>\n<table id=\"example\" width=\"90%\" cellspacing=\"0\" data-page-size=\"5\" data-page-previous-text=\"prev\">\n<thead>\n<tr style=\"background-color: #49f; color: #fff;\">\n<th>Criterio<\/th>\n<th>Excelente<\/th>\n<th>Bueno<\/th>\n<th>Regular<\/th>\n<th>Deficiente<\/th>\n<th>Malo<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"color: #49f; width: 100%;\"><input id=\"rubrica\" name=\"rubrica\" type=\"hidden\" value=\"a5e9bbb6\" \/><input id=\"id1\" name=\"id1\" type=\"hidden\" value=\"23290f\" \/>1. ORGANIZACI\u00d3N<\/td>\n<td>Organiza la secuencia de acciones del spot ajust\u00e1ndolas al gui\u00f3n y al plan de acci\u00f3n realizados previamente.<\/td>\n<td>Organiza la secuencia de acciones del spot ajust\u00e1ndolas al gui\u00f3n, tomando en cierta medida el plan de acci\u00f3n.<\/td>\n<td>Toma muy poco en\u00a0 cuenta el plan de acci\u00f3n.<\/td>\n<td>No logra ajustarlas al gui\u00f3n ni al plan de acci\u00f3n.<\/td>\n<td>No realiz\u00f3 la actividad.<\/td>\n<\/tr>\n<tr style=\"background-color: #e0f1ff; color: #000;\">\n<td style=\"font-size: 1.2em; color: #49f; width: 100%;\"><input id=\"rubrica\" name=\"rubrica\" type=\"hidden\" value=\"a5e9bbb6\" \/><input id=\"id2\" name=\"id2\" type=\"hidden\" value=\"29b673\" \/>2. RECURSOS NO VERBALES<\/td>\n<td>Selecciona adecuadamente los recursos no verbales y paraverbales para complementar su spot.<\/td>\n<td>Selecciona adecuadamente los recursos no verbales y algunos recursos paraverbales para complementar su spot.<\/td>\n<td>Uso gradual de los recursos no verbales y paraverbales para complementar su spot.<\/td>\n<td>No logra seleccionar adecuadamente los recursos no verbales y paraverbales para complementar su spot.<\/td>\n<td>No usa recursos verbales<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #49f; width: 100%;\"><input id=\"rubrica\" name=\"rubrica\" type=\"hidden\" value=\"a5e9bbb6\" \/><input id=\"id3\" name=\"id3\" type=\"hidden\" value=\"2e19fd\" \/>3. EXPRESI\u00d3N<\/td>\n<td>Expresa sus ideas y emociones de manera coherente y cohesionada, utilizando marcadores textuales.<\/td>\n<td>Expresa sus ideas y emociones de manera coherente y cohesionada. No usa marcadores textuales.<\/td>\n<td>Expresa sus ideas de manera coherente y cohesionada. No usa marcadores textuales, ni muestra emociones.<\/td>\n<td>Expresa sus ideas con poca coherencia. No usa marcadores textuales, ni muestra emociones.<\/td>\n<td>No realiz\u00f3 la actividad.<\/td>\n<\/tr>\n<tr style=\"background-color: #e0f1ff; color: #000;\">\n<td style=\"font-size: 1.2em; color: #49f; width: 100%;\"><input id=\"rubrica\" name=\"rubrica\" type=\"hidden\" value=\"a5e9bbb6\" \/><input id=\"id4\" name=\"id4\" type=\"hidden\" value=\"51b370\" \/>4. REGISTRO LINGU\u00cdSTICO<\/td>\n<td>Logra elegir adecuadamente el registro ling\u00fc\u00edstico tomando en cuenta los destinatarios del spot.<\/td>\n<td>Elige de forma gradual el registro ling\u00fc\u00edstico tomando en cuenta los destinatarios del spot.<\/td>\n<td>Elige de forma gradual el registro ling\u00fc\u00edstico, no toma en cuenta los destinatarios del spot.<\/td>\n<td>No elige adecuadamente el registro ling\u00fc\u00edstico, ni toma en cuenta los destinatarios del spot.<\/td>\n<td>No realiz\u00f3 la actividad.<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #49f; width: 100%;\"><input id=\"rubrica\" name=\"rubrica\" type=\"hidden\" value=\"a5e9bbb6\" \/><input id=\"id5\" name=\"id5\" type=\"hidden\" value=\"d524a3\" \/>5. ADECUACI\u00d3N<\/td>\n<td>Adec\u00faa el spot publicitario tomando<br \/>\nen cuenta la situaci\u00f3n<br \/>\ncomunicativa, prop\u00f3sito y destinatarios.<\/td>\n<td>Adec\u00faa el spot publicitario tomando<br \/>\nen cuenta la situaci\u00f3n<br \/>\ncomunicativa y prop\u00f3sito pero no el destinatario.<\/td>\n<td>Adec\u00faa el spot publicitario tomando en cuenta s\u00f3lo la situaci\u00f3n<br \/>\ncomunicativa.<\/td>\n<td>No adec\u00faa el spot publicitario a la situaci\u00f3n<br \/>\ncomunicativa, prop\u00f3sito ni destinatario.<\/td>\n<td>No realiz\u00f3 la actividad.<\/td>\n<\/tr>\n<\/tbody>\n<tfoot><\/tfoot>\n<\/table>\n<div id=\"\" class=\"su-note\" style=\"margin-left: 0px; width: 90%; border-color: #49f; border-radius: 3px; -moz-border-radius: 3px; -webkit-border-radius: 3px;\">\n<div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color: #49f; border-color: #ffffff; color: #fff; border-radius: 3px; -moz-border-radius: 3px; -webkit-border-radius: 3px;\"><strong><br \/>\nPosibles distribuciones de ponderaciones<\/strong><\/p>\n<div class=\"su-service-content su-u-clearfix su-u-trim\" style=\"padding-left: 46px;\"><strong>Excelente:<\/strong> 5 puntos | <strong>Bueno:<\/strong> 4 puntos | <strong>Regular: <\/strong>3 puntos\u00a0| <strong>Deficiente:<\/strong> 2-1\u00a0 | <strong>No viable:<\/strong> 0<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Creada por:<\/strong> Bonilin Mary Apayco Rodriguez<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfC\u00f3mo utilizar la Rubrica de Presentaci\u00f3n de Spot Publicitario?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Puedes utilizar \u00e9sta rubrica tomando como referencia los criterios de la columna excelente. A los estudiantes se les puede detallar por ejemplo a trav\u00e9s de una lista de cotejo basada en los criterios de excelencia. De manera que ellos puedan guiarse sobre que deben desarrollar en la actividad.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Creada por usuario:<\/strong> Maria Alejandra Forero Guayara<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Referencias Bibliogr\u00e1ficas:<\/strong><\/p>\n<ul>\n<li>Rosario Peir\u00f3, 20 de octubre, 2020. <em>Spot publicitario<\/em>. Economipedia.com<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La Rubrica de Presentaci\u00f3n de Spot Publicitario,\u00a0muy \u00fatil para que hagas tus Spot de una manera m\u00e1s f\u00e1cil y r\u00e1pida utilizando una gu\u00eda. Un spot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[256,255,254],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modelos-de-rubricas","tag-rubrica-de-spot-publictario","tag-spot","tag-spot-publicitario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rubrica de Presentaci\u00f3n de Spot Publicitario<\/title>\n<meta name=\"description\" content=\"La Rubrica de Presentaci\u00f3n de Spot Publicitario,\u00a0muy \u00fatil para que hagas tus Spot de una manera m\u00e1s f\u00e1cil y r\u00e1pida utilizando una gu\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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